Words. Are. Magic.

With 26 little alphabets, you can sell whatever you desire. What would you call that, if not magic?

Today, I’m going to share some magic with you. 

First of all, understand this, Making money isn’t magic. Most decent marketers can create income on demand.

That’s not it.

The magic is in how excited people were to read it all. How these copies still make money today. How I’ve used each of them over and over to make 7-figures, without doing additional work.

So, let me ask you:

Are you casting spells with your words?

Are you startling your audience with your prospects, and your clients with word craft that makes them eager to take action?

Let’s make it even simpler….

Think about your last piece of marketing: the most recent thing you created. Don’t you want to tell the world about what you do, how is it special, and why they should work with you.

Does it really reflect you? 

Do the words on that page, email, or caption truly describe what it’s like to work with you, learn from you, and grow with you?

Do the words showcase your talents, your skills, and your heart? 

Does the writing makes everyone who reads it excited to work with you?

It should.

and, I promise, it can.

Even if you don’t love marketing

Even if you mostly focus on social media

Even if you don’t consider yourself a writer

Even if you’re overwhelmed managing all the moving parts in your business.

You can craft brilliant word art that does both…

What we want to do : inform, educate, and convert.

What they have to do: inspire, entertain, and connect.

Isn’t it mandatory? right! to have fun while learning. 

But most entrepreneurs (especially coaches) shine right over it. Or either, ignore it completely.

Every time I snoop around the coaching industry, I’m amazed at how many people are trying their best.  

We’re talking about slipshod pages with no structure, emotionless emails that ruin the reader’s experience, or captions telling people what they’re getting (instead of why they need it).